Google Ads Conversion Tracking tag lets you track conversions from your Google Ads. Before setting up the conversion tracking tag, you will need:

Start by selecting "New Tag" from your Tag Manager Workspace:

Give your Tag a title (top-left) and then click anywhere in the "Tag Configuration" area: 

Choose the "Google Ads Conversion Tracking" Tag from the list of tags: 

The final configuration can vary slightly depending on your desires. You can find the mandatory Conversion ID and Conversion Label from the Conversion Action in Google Ads. When ready, don't forget to save the tag configuration. 

We will need a trigger to tell GTM that a Google Ad has been successful. When an appointment is booked, the URL changes to include "bookings/confirmation". This unique piece of the URL can be used to record a successful "Goal". 

Click anywhere in the "Triggering" field: 

Choose to create a new trigger using the + icon in the top-right: 

Give your trigger a title (top-left) and choose the "Page view" trigger from the list: 

Select Some page views and set the event to occur when the Page path contains /bookings/confirmation :

Complete the setup by saving the trigger. 

For better reporting on the booking journey, it's recommended to use the Conversion Linker tag with your Google Ads. 

Start by selecting "New Tag" from your Tag Manager Workspace:

Give your Tag a title (top-left) and then click anywhere in the "Tag Configuration" area: 

Choose the "Conversion Linker" tag from the list of available tags: 

Leave the default configuration as is. Click anywhere in the Triggering area: 

Choose your existing "All Pages" trigger or setup a new trigger that fires on "All Pages":

Finally, Save the tag and don't forget to Publish your new Workspace changes! 

Enable "Preview" mode in your Google Tag Manager account: 

Head over to your Cliniko hosted bookings page or the website where you have online bookings enabled. 

You should see the Google Tag Manager pane appear across the bottom of your page. It may be hidden behind this little "Debug" button: 

If you've setup your tag to only fire on the " " page, you will see it under the " " list: 

Complete a test booking to see if your tag fires on the Confirmation page:

If you have more questions on using digital marketing to grow your business, head over here!