☝️Note: This tutorial is pretty "techie"! 🤓If you're unsure of how to set SPF and DKIM up, we recommend contacting your domain host or local IT person for assistance. If you send this article their way, they'll know what to do!
What is SPF and DKIM?
SPF stands for "Sender Policy Framework". An SPF record is type of DNS record that identifies specific mail servers that are allowed to send email on behalf of your domain (so, the part of your email address that comes after the "@" sign!). With SPF in place, a receiver's inbox will see that a message is "allowed" from that domain (and therefore not spam), so it won't dump it into the spam folder.
DKIM stands for "DomainKeys Identified Mail". It allows the email server that's receiving the messages to verify their authenticity. 😎Basically, with DKIM in place, someone's inbox will say, "Cool, this is a legit message, come on in and hang out in the inbox!"
How does this relate to Cliniko?
Emails that get sent from your Cliniko account have your email address as the "sender", but they're actually not directly sent from you. They're sent through the email provider that Cliniko uses to send emails for you (this is why they're sent "on behalf" of your address).
So, normally, Cliniko will send emails to patients on your behalf. Most of the time, this is a-okay! However, sometimes certain inboxes are like, "Whoa. ✋Stop, hold up, who's this Cliniko person?!" When that happens, the email gets marked as spam, which is no fun!
Setting up SPF and DKIM will help to mitigate this. The result is that Cliniko ends up on the "approved sender" list, which means that the chance of an email being rejected and/or sent to spam are much lower!
Adding an SPF record to your domain
If you already are using SPF, include the following to the TXT record for your domain:
Save your settings, and that's all you'll need to do. 👌Now, any inboxes that may have previously sent your Cliniko emails to spam will not do that anymore!
Adding DKIM to your domain
Add a CNAME record on your domain:
Make sure it points to:
That's all you need to do! 👍However, keep in mind that DNS propagation can take some time, so these changes might not go into effect immediately.
As always, if there are any questions, feel free to reach out to our friendly support team! 💬